Golf Business News - TaylorMade launches Kalea Premier range for women

2022-09-19 12:27:45 By : Ms. Anny Liu

1.07pm 22nd August 2022 - New Products - This story was updated on Tuesday, August 23rd, 2022

TaylorMade has launched a new range of women’s clubs specifically engineered for lightweight speed, easy launch and maximum forgiveness.

Featuring proven TaylorMade technologies, the Kalea Premier range includes a driver, fairway woods, hybrids, irons, wedges and a putter. It also comes with a branded cart bag. Available for pre-orders now, the range will be at retail on September 2.

Tomo Bystedt, TaylorMade’s Senior Director of Metalwoods, said: “Kalea Premier is a combination of proven TaylorMade technologies, which are tuned specifically to give women in these segments the best performance, and the most visually stunning designs on the market. 

“Our research has shown that women will no longer accept a half-hearted approach to product design in any industry. We’ve been continuously mindful of this and have created a design language that utilises a combination of rich colours and refined textures with premium materials to create a sophisticated and elegant product line for women.”

Kalea Premier Driver  With a weight-saving carbon crown and carbon sole plus a 22g steel rear back weight, Kalea Premier is engineered for advanced forgiveness by combining a low and back centre of gravity with an ultra-lightweight head construction that promotes faster swing speeds. Repositioning the Inertia Generator towards the heel encourages optimal launch and spin to fuel distance at moderate and slower swing speeds.  Offered with 12.5° loft (RH & LH) with a stock 44.25-inch Kalea Premier 40 shaft and Lamkin Sonar 38g 0.580 Round grip. RRP £379

Kalea Premier Fairways Kalea Premier fairways offers easy-to-launch designs with added versatility and a 37 percent larger face than its predecessor. Designed to optimise forgiveness, each loft is the same size and features V Steel technology with refined weight distribution for forgiveness, versatility and silky turf interaction.  Loft options are 3-wood (17°), 5-wood (20.5°) and 7-wood (23°, RH only). They are fitted with a Kalea Premier 40 shaft and Lamkin Sonar 38g 0.580 Round grips. RRP £219

Kalea Rescue A versatile V Steel sole design helps the Kalea Premier Rescue produce high launching shots from any lie. The head features a unique design with a larger face than prior generation Kalea but with very low centre of gravity to promote forgiveness while maintaining a high, easy launch. The lightweight construction also promotes faster swing speeds and gives golfers the confidence to stare down any shot.  Offered in 23°, 27°, 31° and 35° lofts (RH only) with stock Kalea Premier 40 shaft and Lamkin Sonar 38g 0.580 Round grips. RRP £179

Kalea Premier Irons & Wedges  Kalea Premier irons are powered by Cap Back Design, which provides stability within the topline and upper perimeter of the face, working in conjunction with the Speed Pocket to optimise face flexibility, ball speed and distance. The Cap Back Design also helps minimise unwanted vibrations in the head to deliver a soft and solid feel. Head shaping has been designed to create super game improvement iron levels of forgiveness in a sleeker and more elegant overall profile. Offered 6-PW, AW and SW, with the same shafts and grips as above. RRP £122 per club.

Kalea Premier Spider Mini Putter This modern mallet brings the renowned Spider stability and forgiveness to head shape that is 15% more compact compared to Spider Tour. Pure Roll technology encourages optimal forward roll, as well as better sound and feel, while a long single sightline delivers a simple but powerful alignment tool. The putter also features a specially designed 70g graphite shaft, which reduces overall club weight without impacting MOI and stability. It features an L-neck hosel, 33-inch graphite shaft and a SuperStroke GTR 1.0 grip. RRP £229

Kalea Premier Cart Bag The Kalea Premier lightweight cart bag features seven pockets, a 14-way top and structured base.

CUSTOM ORDERS Alongside the Stealth Women’s range, Kalea Premier will be available via custom orders, allowing the golfer to choose the exact set up which suits them, including a variety of shaft and grip options available, and the option to adjust lofts and lie angles.

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